Sorry that I haven’t blogged for a while, its been a few weeks but to be honest there has not been much to write about. For years now the UK has simply been forgotten about when it comes to Matchbox but as I reported back at the end of August in my blog ”Matchbox comes home” Matchbox has returned to the UK with a new deal that Mattel have done with Tesco one of the countries largest retailers.
After somewhat of a shaky start with product arriving in only a select amount of stores and in limited release it appears that things are picking up. Certainly in my area we started with 5 & 9 packs in one store & singles in a second store, the 3rd & 4th stores I visited had nothing. So from this and reports of similar situations across the UK it looked very much like the Tesco deal was going to be somewhat similar to the mess that was the ASDA exclusive deal and we all know how that turned out.
For that reason there was not much to blog about and feel good about, it looked like a one off; thankfully it now seems that I and many others were wrong and too quick to judge. A recent trip now shows that I can get 5 packs, 9 packs & singles in 2 stores and 5 packs & singles in a 3rd; the 4th and smallest store still has nothing but things are looking up in more than just improved distribution, we have received Batch 1 of 2020 which seems to mean we are the first market in the world to get this release; this sort of coup would have to be the first time in decades that has been the case for the country that gave the world Matchbox
Reports from all over the UK are that this new batch is being found in many of the medium and larger Tesco stores; meaning that more and more people across the UK are now getting direct access to Matchbox something that we have been crying out for, for a long time. With this increased presence comes increased sales and hopefully that means the UK consumer getting direct access to even more of the great product that Mattel is scheduled to release like the new convoys or some of the premium releases. We will of course wait and see but there is certainly more hope in that regard.
Whilst on the topic of great new releases, getting Batch A means we are the first consumers to get our hands on the special release MB1220 Mercedes-Benz 220SE Sedan that was given to school girls in the USA a month or so back now to celebrate the fantastic achievements of Ewy Rosqvist, the Swedish rally driver.
So if you havent yet, get down to your local Tesco and hunt down this batch, as well as the 3 picture vehicles here there is so many more great cars to be found in this release like the recoloured 1957 Ford Thunderbird, the new casting of the 2016 Alfa Romeo Guila or the 2003 Mini Cooper S and so many more great releases.